Two-thirds of U.S. adults now use at least one mobile device, such as a smartphone or tablet, but those folks have not abandoned print as a news source, according to a survey conducted by the Donald J. Reynolds Journalism Institute and reported in a recent AdWeek article.
As I noted in an earlier blog post, there is gathering sentiment that the future of news delivery is in mobile devices, and you will see newspaper companies, including McClatchy, moving aggressively to bring useful, powerful tools to that market. (In fact, we recently rolled out iPhone apps for The Island Packet and The Beaufort Gazette and soon will have apps optimized for iPad.)
Of course, rolling out mobile apps only gets you in the game; it’s not a guarantee of success, as StreetFight.com colunnist Alex Salkever argues convincingly in a recent post.
The story at AdWeek is packed with information and graphics that demonstrate the demographics and brand preferences of mobile users, who tend to be better educated than non-users. I’m not sure how that squares with an earlier Pew Research report on mobile access, which asserts that those in lower income brackets are coming to rely on their cellphones for Internet access, but I’d be interested to hear others’ opinions.
(EDITOR'S UPDATE: Earlier today, I found this story on NetNewsCheck.com, about a Reynolds Journalism Institute’s Media News Consumption Survey that suggests tablet users prefer reading news at night. Thought some of you might be interested in reading it.)
With all of this in mind, take my short quiz, if you’re so inclined: